Meaning Over Money [Simon Griffiths]

Who Gives A Crap?

Unfortunately, the answer isn’t a resounding, ‘EVERYONE!’

This week’s guest, Simon Griffiths, certainly does give a crap. Simon is an entrepreneur, driver of social change and co-founder and CEO of Who Gives A Crap – a profit-for-purpose toilet paper company that uses 50% of its profits to build toilets in the developing world.

Simon, and his two fellow co-founders Danny and Jehan, saw a problem in the world. At that time in 2012, 2.4 billion people in the world didn’t have access to clean toilets or proper sanitation.

That’s 40% of the population and it meant that 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That’s almost 800 children per day, or one child every two minutes.

Simon and the team decided to sit down for what they believe in and try to wipe this issue clean from the world.

Enter: Who Gives A Crap. It would be hard to miss the evocative branding and widespread use of this toilet paper brand over the last ten years. Their catchphrase says it all – “Good for your bum, great for the world!”

Over the last 10 years, Who Gives A Crap has donated 50% of their profits which equals over $10,800,000 AUD to the mission of ensuring everyone has access to clean water and a toilet.

Simon came from a background in investment banking. But the large pay-packets weren’t enough to keep him interested. He worked in the philanthropy sector, but saw a glass ceiling for the amount of impact that was possible.

Who Gives A Crap is the middle ground between these worlds. As a profit-for-purpose company, the more they grow as a business, the more they are able to donate to this worthy cause.

To hear the full conversation, listen to Episode 37 of It’s Never About Money.

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Joe Stephan is a Financial Planner with Stephan Independent Advisory, based in Melbourne, Australia: www.siadvisory.com.au

It’s Never About Money is powered by Stephan Independent Advisory: www.itsneveraboutmoney.com.au

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