Willpower. Why is it so unfairly distributed?
Why is it that some people can build exercise into their lives almost effortlessly, while others struggle to summon the willpower even when they know how important it is for their health and wellbeing?
Bevan James Eyles has spent his career searching for answers to this question. As a three-time Kiwi Fitness Instructor of the Year, an elite Ironman athlete, a bestselling author, and a behavioural mindset coach, he has worked with everyone from first-time exercisers to high-performing athletes.
His insight is clear: willpower alone is never enough. Real, lasting change comes from reshaping identity and creating environments that make healthy behaviour feel natural rather than forced.
Bevan is on a mission to support people to make healthy choices. And if that means challenging a gym culture that can sometimes be awkward and exclusionary, then so be it!
If you have ever felt stuck on the treadmill of starting and stopping, or wondered why some habits never quite seem to stick, I think you will find Bevan’s perspective both practical and liberating.
👉 Listen to the full conversation with Bevan James Eyles on It’s Never About Money.
