The way we think shapes the way we live, work, and relate to money. But here’s the catch: not everything we think is true. Many of our thought patterns are just well-worn processes we have been running for years.

In this episode of It’s Never About Money, I sit down with executive coach and neuroscience practitioner Hannah Conkey to explore how biology, environment, and mental models influence our financial decisions, wellbeing, and sense of satisfaction in life.

Key Themes We Cover

Patterns and Processes

Hannah reminds us that our thoughts are often just processes we have learned over time. X happens, and we do Y. This can create loops of behaviour we do not even realise we are repeating. The good news is that with awareness, we can rewire those processes to create better outcomes.

The Environment Effect

We are not robots. Noise, light, smells, and even food choices all influence our brain chemistry and, by extension, our decisions. Want to improve your money decisions? Do not just focus on spreadsheets. Look at your environment. A simple tweak like natural light, greenery, or a walk outside can create clarity.

Human First, Not Hustle First

Overwork and what Hannah calls “systemic ADHD” keep us rushing and distracted. Her philosophy is simple: human first, not hustle first. By slowing down, checking in with ourselves, and introducing micro-practices like intentional breathing, we improve not only our own state but also the state of those around us.

The One Thing Question

When you feel overwhelmed or stuck, do not try to fix everything at once. Ask yourself: What is the one change that would have the biggest positive flow-on effect across my life? That question becomes the key to momentum.

Hannah’s Story

Hannah’s journey from banking to executive coaching was shaped by both professional curiosity and personal hardship. A serious car accident in her twenties, heart surgery during COVID, and the loss of her mother gave her firsthand experience of resilience, gratitude, and the importance of intentional living.

These experiences fuelled her passion to help individuals and organisations create environments where people can thrive physically, mentally, and financially.

Practical Takeaways

• Do not believe everything you think. Recognise patterns and rewire them.
  
  
• Design your environment. Light, sound, air, and food all affect your choices.
  
  
• Slow down. Use circuit breakers like deep breathing and micro-pauses.
  
  
• Ask the one thing question. Focus on the single biggest change with the widest impact.

Closing Thought

Better decision making, financial or otherwise, does not come from more information alone. It comes from aligning your biology, your environment, and your thought patterns.

This episode is a reminder that you have the ability to redesign your processes and live with more clarity, energy, and purpose.

🎙️ Listen now: Don’t Believe Everything You Think on It’s Never About Money.