Hal Hershfield is an Associate Professor of Marketing, Behavioral Decision Making, and Psychology and holds the UCLA Anderson Board of Advisors Term Chair in Management. His research, which sits at the intersection of psychology and economics, examines the ways that people consider their future selves, and how feelings of connection to these distant selves can impact financial decision-making over time. He earned his PhDin psychology from Stanford University. Hershfield publishes in top academic journals and also contributes op-eds to the New York Times, the Wall Street Journal, and other outlets. He consults with the Consumer Financial Protection Bureau, many financial services firms such as Fidelity, Prudential, Morgan Stanley, and Merrill Lynch, and marketing agencies such asDroga5. Therecipient of numerous teaching awards, Hershfield was recently named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by business education
Money vs. Time: You Decide! [Hal Hershfield]
Hal Hershfield is an Associate Professor of Marketing and Behavioural Decision-making at UCLA. His research surrounds not just how we make long-term decisions, but how how we weigh up the decision of time against money.
